Agave Central


MEXICAN RESTAURANT WITH MORE THAN 20 YEARS OLD IN THE HEART OF THE CITY OF HONG KONG.

Agave is proud to present «the best margaritas in the city» with freshly squeezed Mexican limes, more than 150 brands of 100% blue agave tequilas and a large selection of cocktails. Fans of exotic food enjoy authentic Mexican food, ingredients imported directly from Mexico in a taqueria style environment in its Wanchai and Central stores.

Year: 2018

Design by FLATMATE Studio
Photos from Epicurean Group

Tags: Art Direction and Design, Illustration

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INTRODUCTION
Agave is a concept of Epicurean Group fully consolidated in the neighborhood of Wanchai in Hong Kong for more than 20 years ago providing the city with the best cuisine and Mexican culture. It is for this reason that they decide to start their new journey with a new location in the heart of the city.
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THE BRIEFING

In order to differentiate ourselves from the rest of the restaurants and bring an artistic and unique touch to the place, they commissioned some illustration pieces for 5 panels on the ceiling. The idea was to represent the Mexican culture in them without falling into very commercial issues but at the same time recognizable to everyone. We came up with the idea of ​​using pop icons of the Mexican culture and the Aztec gods but taken out of context and transporting them to the 21st century with the new fashions and trends. In that way we wanted to maintain the tradition but on the other hand take a step towards the future.

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THE SOLUTION

We have created some very colorful and visual compositions, after performing an exhasative study to endow them with various characteristics of each character. The idea is that each panel can be seen from any perspective of the restaurant that’s why the position of the elements.

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THE RESULT

The final result was a work that represented the character on a personal and professional level. It was essential to work together with the entire production team to be all aligned in the same direction and create this casual but at the same time minimalist design.

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